Be the Envy of your Peers

Ever wonder "How did that guy find that case?" 
With over 27 years in the business, the InjuryHelpLine has been making our clients the envy of their peers for decades. But don't take our word for it - listen to our subscribers:   

 "I was an insurance defense attorney and one day I had a terrible case... a 15 year old girl was thrown (from a car) and killed.  I went out on behalf of the defendants and the family came in represented by a very young attorney - barely shaving - who seemed to know little about the practice of law but had a good case and a good client.  I remember driving back... asking myself, boy why don't I pick up cases like that?  A day or two later the phone rang and the person said "I'm an RW Lynch InjuryHelpLine representative.." and I said "stop, not again, you call me every year, you ask if I'd be interested in your service.  I'm not."  The rep said "you should call attorney X who just settled a wrongful death case."  "Really?" I responded.  It was the young attorney who was adverse to me in that case... and the light bulb went on.
I opened my own firm in 2007.. with 3 lawyers and a staff of 12 in 2 offices and I could not have had that kind of intense growth without working the RW Lynch system.  The cases start popping like popcorn.. There is no question in my mind that the InjuryHelpLine has been the most significant source in building my practice."
Attorney from Oregon 

More Injury Calls leads to More Injury Cases
RW Lynch's InjuryHelpLine® has delivered over 2 and a half million injury leads to our subscribers through superior advertising intelligence.  Our robust network of websites - the most visited injury legal representation sites in the country - coupled with national TV advertising and cutting edge mobile phone marketing put our subscribers business where consumers look today.

That presence pays off big for our subscribers - in superior calls and more cases:
 "Within like a week of starting the system we had 2 or 3 cases already signed up and I'd say we're averaging between a 20-40% clip of sign ups to calls which is, as anybody has practiced in this field for more than 10 minutes knows, an amazing turnover number.  If you do Yellow Pages, if you do newspapers, you might get between 5-10% and the rest is just chaff, it's a total waste of time.  You don't have that with RW Lynch."
Attorney from New York 

To learn more about RW Lynch, or to inquire about InjuryHelpLine® subscription opportunities for your practice, please visit www.rwlynch.com or call us at 1-800-594-8940.      

Top 4 Questions to ask Legal Advertisers

When deciding to invest your hard earned dollars into marketing or law firm advertising solution, it is important that you ask the right questions. Here are the top five questions you should be asking your potential marketing and advertising partners:

1. How diverse is your media mix?

In today’s increasingly tech savvy economy, it’s becoming dangerous to put all your eggs in one basket. Pursue advertising strategies that give you a presence on multiple mediums such as television, online, and mobile. Also inquire about how much focus is put into researching and developing new avenues of advertising. With the rapid developments that happen in advertising every day, you will want a partner that is leading the pack, as opposed to following the crowd.

2. Are you planning for the future?

When former Yellow Pages advertisers flood the online market, expanding current competition by 2 to 3 times, the directories will become overstuffed with subscribers, all fighting for the same slice of business. Ask how your potential advertising partner is planning to protect you as an individual against the competition.

3. How much time will you be able to spend on me?

Many companies will spend countless hours courting you only to forget about you after you have signed a contract. Ask about your resources after the contract has been signed and what avenues are available to you in case you need guidance. An open line of communication with your advertiser is key to finding success.

4. Are you exclusive?

An exclusive program only allows one advertiser per geographic area and that firm receives every single lead from the area where they subscribe. In contrast, non-exclusive programs will sign up dozens, even hundreds, of firms in the same local area (similar to the directory model). This leads to an additional layer of competition within the group.

If you are looking for a law firm marketing program, get more information at www.rwlynch.com.

Legal Advertising Ethics in the News

On January 20, 2011 the ABA Journal reported a controversy stemming from a North Carolina lawyer’s decision to use Groupon as a means of attracting new customers.  Craig Redler of the Law Offices of Craig S. Redler & Associates, LLC ran a deal offering $750 worth of legal services (for a will and durable power of attorney) for a mere $99, an 87% discount.   

The North Carolina State Bar Ethics Committee reviewed the issue and released the following statement: “The Ethics Committee recently approved participation in a barter exchange program in which members of the exchange pay a cash transaction fee of 10 percent on the gross value of each purchase of goods or services.” However, the Groupon model is negotiated on a case-by-case basis and, “is a percentage of the amount actually paid to the lawyer and appears to constitute revenue sharing with a non-lawyer.” In other words, Groupon is a no go.

This recent decision has important implications for lawyers in the twenty-first century.  With innovations in advertising being developed every day, lawyers will be under much more scrutiny when reviewing their advertising options.  If your firm is utilizing a legal advertising partner, make sure that that partner makes a conscious effort to follow the ever-changing advertising regulations surrounding the legal practice.

Top 5 Marketing Strategies for Personal Injury Attorneys

Founded in 1984, RW Lynch pioneered group advertising for attorneys, changing the legal landscape forever. As the very first in the industry, we know it best and have years of experience marketing for attorneys.  Here are five tips from our expert marketers on how you can more effectively market your practice.

1. Organize your Data

How many leads have contacted your office in the last year?  How about in the last five or ten years? For most firms they number in the thousands and yet very few firms have an organized way to stay in contact with those leads.  Depending on your budget and level of technical skill, you can utilize anything from Microsoft Excel to a more customized client relationship management system like the GoldenListSM.  Focus on organizing your contacts to realize the full lifetime value of each lead.

2. Instant Communication

How long does it take you to respond to a potential client?  It is common sense that the faster you are able to get in touch with a lead, the more likely that person will retain your services.  In fact, according to the Kellogg Lead Response Management Survey, “the odds of contacting a lead if called in 5 minutes versus 30 minutes drop 100 times.”  Implement a system that facilitates quick response times to ensure the success of your practice.

3. Expand Your Network 

It’s no secret that people prefer to work with someone referred by a trusted friend or family member.  This makes every advertising response an extremely valuable window into an entire network of people.  Even when leads don’t become cases, ongoing contact with those individuals can yield numerous lucrative referrals.  Play an active role in expanding your network by reaching out to contacts and letting them know that you welcome referrals. 

4. Diversify Advertising Avenues

In today’s increasingly tech savvy economy, it is becoming dangerous to put all your eggs in one basket.  Pursue advertising strategies that give you a presence on multiple mediums such as television, online, and mobile. The combined presence of these multi-platform solutions will provide leverage in securing the most stable volume of inquiries into your firm.

5. Ongoing Marketing

According to Frederick Reichheld of Bain and Company, “acquiring a new customer can cost 6 to 7 times more than retaining an existing customer.”  By keeping in touch with your customers through the use of a newsletter or email, you will be able to build a relationship of trust, leading the way for you to become their attorney of choice.